Marketers' Confidence Is At an All-Time High in 2017, But They See Room for Improvement
CMOs see opportunities to better quantify ROI, drive customer-centric culture, understand rapid tech changes and invest in insight analytics
Middle market companies tend to be reactionary in their talent-planning efforts, but a new report shows the impact of setting up a talent game plan
The era of Big Data was a long time in the making, but there's little doubt its impact has already been felt. Could the future of marketing jobs come down to a science?
If free extras do not pay off, then service providers should discontinue them, not initiate them in the first place, or outsource to third parties with a different business model that makes it financially feasible to provide these extras.
A new ProPublica report explores the controversy behind Facebook's "Ethnic Affinity" functionality … The report suggests the option allows marketers to select and omit individuals from …