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Mobile shows no signs of slowing down. Here’s what you need to know for m-commerce success in 2016.
From chief location officers to situational marketing, here’s how to deliver in 2016.
The feature promises a trove of customer data for brands to precisely target ads and solicit audience feedback.
Sustainability is top of mind for companies as the effects of climate change accelerate and oil prices continue to yo-yo. Marketing academics are studying not only how companies can best adopt sustainable practices, but how marketers can make those sustainable practices stick in their own organizations.