A new ProPublica report explores the controversy behind Facebook's "Ethnic Affinity" functionality … The report suggests the option allows marketers to select and omit individuals from …
What: Female baby boomers have both the money and time to spend, but they remain invisible to many advertisers … So what: Less than 5% of advertising dollars are targeted to adults aged …
Don't get distracted by the gleam of customer loyalty and forget the real goal: customer satisfaction
Defaults are increasingly common—and controversial. Critics argue that default-setters should disclose how defaults are intended to influence choices.
How Northwestern University brought its schools, departments and students under a single master brand