The era of Big Data was a long time in the making, but there's little doubt its impact has already been felt. Could the future of marketing jobs come down to a science?
The AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection between marketing and public policy. Participants include academics, marketers, and public policy makers.
Analytics with Purpose event participants will receive practical knowledge about the analytic tools, techniques and experiences from marketers that are turning behavioral insight and big data into advantage.
This program provides two full days of emerging approaches, thought-provoking conversations and meaningful interaction for practitioners and researchers alike.