Managing Defaults: Transparency and Consumer Protection
ARTICLE
CMOs see opportunities to better quantify ROI, drive customer-centric culture, understand rapid tech changes and invest in insight analytics
Defaults are increasingly common—and controversial. Critics argue that default-setters should disclose how defaults are intended to influence choices.
Defaults are increasingly common—and controversial. Critics argue that default-setters should disclose how defaults are intended to influence choices.
Defaults are increasingly common—and controversial. Critics argue that default-setters should disclose how defaults are intended to influence choices.
Defaults are increasingly common—and controversial. Critics argue that default-setters should disclose how defaults are intended to influence choices.